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What is personal data?

Article 4(1) of the GDPR defines personal data as “any information relating to an identified or identifiable natural person [...] an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person”.